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By wrapping the content in following shortcodes you can manage content display.
[LOGGED_IN]content for only logged in users [/LOGGED_IN]
[LOGGED_OUT]content for only logged out users [/LOGGED_OUT]

A good example is display of Log In or Trade Now buttons depending on user state.
Log in to view content available to only logged in users.

Regular paragraph text is visible for all users.

Log In

Note that the content is not hidden with CSS, it is not rendedred at all.